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AdWords Killer's Table Of Contents
Preface (Very Important)
1: What Is AdWords?
2: The Crucial Fundamentals
3: How To Choose The Best Promotions
4: Keyword Theory & Traffic Cycle
5: Ad Copy Secrets
6: Landing Page Magic & Conversions
7: CPC Bidding Mastery
8: Ad Grouping Tips
9: Account History Control
10: Click Fraud Refunds
11: Content Network Secrets
12: Site Targeting Secrets
13: Special Tricks & Methods
14: Pay Per Lead Networks
15: AdWords Editorial Tips
16: Google Slap Interview Bonus +
February 2007 Update
17: June 2007 Major Slap Update
18: Other PPC Engines
19: Brand Newbies Fast Guide
Conclusion
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