AdWords Tips To Improve Your Campaign
Are your Google Adwords click through rates where you want them to be?
Do you think you could improve on them? Are you constantly
testing your most profitable campaigns?
Below are five techniques I’ve used to improve the click
through rate, quality of my visitors, or both. Of course,
you’ll want to test these, and I make no guarantees, but
here are five ideas that have worked for me.
The first tip I can offer is to get a domain name that
ends in .us, or whatever country you are selling to. I was
the number 2 affiliate in the world for a well known company
by purchasing their domain name and using the .us suffix. My
ad text then said to click my ad for order in the United
States. Now, realize that you may have to or want to modify
this strategy, but the bottom line is that I used the suffix
in the URL to imply that people who might even consider
ordering (qualifying the clicks) should click my ad. Of
course I only ran that ad in the US and Canada. Perhaps I
should have purchased a .ca address as well. But the .us
alone was enough to make me some nice money and get a signed
book and other prizes from the “guru” behind the company.
The second idea I borrowed from the “Got Milk?” campaign.
I was promoting a natural health supplement that has been
known to help people with all sorts of conditions. The
headline of my ad was “Got Headaches?” or whatever keyword
ailment I was focusing on. The ad worked beautifully and I
quickly got this company’s attention from all the sales I
generated in the first few days. Perhaps you can identify
your prospects’ pain and ask them if they have pain in your
headline.
The third idea has been popularized in several Adwords
courses, but if you haven’t tested it, you certainly should.
That idea is to put the keyword as the subdomain of your
URL. If you are selling John Grisham books and your url is
books.us, then send your visitors to: JohnGrisham.books.us.
Try capitalizing the first letter of each important keyword
and leaving everything else in lowercase.
My fourth idea was conceived of and proven successful by
a partner of mine. He and I sold over $100,000 in products
for a well known catalog company. The secret phrase that got
all the clicks was “Complete Online Catalog”. What happened
is that this company would send a catalog to its customers
and they would then go online to order. They would type in
the name of the company, or whatever appropriate keywords we
identified, and of course the company’s ad would come up,
but so would ours, and ours promised an online catalog that
they could use to enter their order. Sneaky, but very
effective.
The fifth and final idea is to use negative qualifiers in
your ads. Maybe you are getting a lot of clicks, but very
few are buying. Consider putting something in the ad that
will keep out the lookers and encourage only the serious
buyers. I was the number 2 affiliate in the world for
another well known company and the way I made sure my ads
were profitable is that I put the price of the product in
the ad. I probably didn’t sell as many products as I could,
but my negative qualifier kept me from paying for too many
unprofitable clicks.
The above techniques are ones I personally use to make
money with Google Adwords. I hope they have been helpful to
you.
