Remember a long, long time ago .... ask yourself
... what was Google known for?
Remember why it became the #1 search engine on the
planet (at least for the Internet population then).
It was the relevancy of the results and FOCUS that
attracted so many users.
It was this unique feature that makes it into a
web titan that it is today.
It remains true to that mission even to this day,
after giving Wall Street AND the United States Congress the middle
finger. They know they are trying to hold this for the long term.
It means in order to keep this following of users,
it has to concentrate on creating the most powerful and efficient
organization of whatever the user searches for. High paying ads
that aren't relevant (read relevant to their standards as defined
by the user) are merely seen as promiscuous.
Promiscuous meaning something that will shell out
money to BUY people's attention and not legitimately gain it.
That was the way of the past where advertisers
controlled what you'd see and TRIED to get you to do something.
That industrial age has past ... and it's dying a slow, painful
death.
Don't fall into their trap.
What practical tips do I have for you?
1. If you use landing pages, make them as relevant
and targeted as possible to the keyword. This makes Google like
your page because people like it.
2. If you are promoting some other company's
affiliate program, check their PR, check their site design and see
that it's of a good quality web experience with an emphasis on
UNIQUENESS. This will plow you past the competition that's still
merely focusing on "which site converts better?". They will died a
confusing "affiliate death".
For example, I used to be the 2nd best affiliate
in the planet for a very prominent hip hop beats production
company. A few other top affiliates even asked me why I wasn't
suffering from Google's strange quality score demands. I didn't
even know the exact answer, except to give them my practical tips
for overcoming them.
What I didn't realize was this.....
There was a DEEP, underlying science to it.
Google really does love certain sites and has a
damn good reason for it. Just watch this closely and you'll have
"Greats" everywhere.
- Will Halliburton
